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Startup Survival Hinges on Cash Flow Mastery, Data Shows
Startup Survival Hinges on Cash Flow Mastery, Data Shows
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BTCCSquare news:
Founders obsess over product development and market fit, but the brutal truth lies in financial fundamentals. U.S. Bank research reveals 82% of startups collapse due to cash FLOW mismanagement—a silent killer more pervasive than product failures or team disputes.
The mortality rate peaks between years two and five, when scaling costs overwhelm revenue streams. Nearly 40% of failed ventures cite insufficient capital, while 82% point to poor cash Flow skills as the death knell. Even flawed business models (19% of cases) often trace back to liquidity crunches.
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